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Fintech Startup: Accelerated Onboarding
Before: A fintech startup faced rising onboarding friction as monthly verification volumes surged. Users reported delays when trying to complete identity checks or retrieve one‑time plaid verification codes. The engineering team spent weekends firefighting, while analysts struggled to pinpoint bottlenecks in the SMS path.
After: With 24/7 SMS delivery and automatic failover, onboarding velocity improved by over 40% within the first quarter. The platform stabilized the plaid verification code checks and subsequent 2FA steps, reducing abandonment at sign‑up. Customer support tickets declined as users experienced near‑instant verification, even during weekend campaigns.