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Fintech in Romania: BTBank and the rise of digital banking
Romania has recently made significant strides in digital banking and fintech, with BTBank at the forefront of this revolution. In a country where cash transactions still dominate, BTBank is leading the way in driving the adoption of digital payments, mobile banking, and other fintech innovations.
With its headquarters in Bucharest, BTBank has been operating in Romania since 2001. Since then, it has become one of the largest financial institutions in the country, with over 5 million customers. BTBank offers a wide range of banking products and services, including credit cards, personal loans, mortgages, insurance, and investment products.
But in recent years, BTBank has also become a leader in digital banking. In 2016, it launched the BT24 mobile banking app, which allows customers to check their account balances, make payments, and transfer money between accounts. The app also offers other features like bill payment, currency exchange, and ATM locator.
BT24 has been a huge success, with over 1.7 million downloads to date. The app has been particularly popular among younger consumers, who prefer the convenience of mobile banking over traditional brick-and-mortar branches.
BTBank has also been investing heavily in other fintech innovations, such as contactless payments, online banking, and blockchain technology. Last year, it launched its own digital wallet, BT Pay, which allows customers to make payments directly from their mobile phones.
The rise of digital banking in Romania has been driven by several factors. First, there is a growing demand among consumers for more convenient and accessible banking services. Second, there is a need to reduce the country’s reliance on cash transactions, which are notoriously inefficient and prone to corruption. Finally, Romania’s government has been actively promoting the adoption of digital payments, as part of its broader efforts to modernize the economy and attract foreign investment.
All these factors have created a favorable environment for fintech startups in Romania, which are attracting increasing amounts of investment and attention from both domestic and foreign players. BTBank is just one example of a homegrown fintech success story, but there will likely be many more to come in the years ahead.
If you are interested in banking with BTBank in Romania, you can contact them at +40731883509 or visit their website at www.bancatransilvania.ro.